Skip to content
Tech Insights Blog

This Corporate Battle For the Cable News Network Reveals How Dysfunctional US Journalism Has Become.

On Thursday evening, as rumors swirled about an incident at Brown University, CNN’s Kaitlan Collins used social media, highlighting the uncertainty and pointing viewers to her channel's 9pm newscast.

While CNN is certainly not a impeccable news source, her statement resonated for a lot of people. It remains one of the outlets where you can find reality-based and largely reliable reporting – notably during fast-moving events like the one unfolding in the vicinity of a New Hampshire storage facility.

An Uncertain Situation Amid a Business Tug-of-War

However the news network, now four and a half decades old, finds itself in a precarious state as two giant media conglomerates vie for ownership of its parent company, Warner Bros Discovery.

Whatever the outcome, the fate of CNN has become part of a high-risk game of mergers and acquisitions, instead of as a question of what serves the news-consuming public.

“Here is one more case of the fundamental flaws with roots in decades of policy decisions,” noted Victor Pickard, author of “Democracy Without Journalism?” and a media policy professor at the University of Pennsylvania.

The conjecture about the future owner of Warner Bros Discovery – is it going to be Netflix or Paramount Skydance? – overlooks a larger point.

“It is often framed as a business story with key players as the protagonists, but there is scant discussion of the public interest,” Pickard explained.

The Additional Element: Donald Trump

The CNN scenario is made more complex by Donald Trump’s views about a network he has consistently labeled as perhaps his primary “fake news” adversary.

Think back to the chants of “CNN sucks!” at his rallies, his administration’s punitive suspension of reporter Jim Acosta’s press credentials, or his clashes with Collins in White House briefings.

Trump now claims that CNN needs new ownership. Many see this as a desire for ownership that will protect him from criticism and scrutiny. That is one reason why he seems to come down on the side of Paramount Skydance, which has made a aggressive takeover attempt.

He has grounds to favor that bidder more. For one thing, it is run by David Ellison, son of the pro-Trump Larry Ellison, one of the world’s richest people.

Paramount, owner of CBS News, also recently placed the conservative Bari Weiss, famous for her “anti-woke” beliefs, as the editor-in-chief of that storied news network.

An Outcome of Continued Turmoil

Notably, if Netflix is successful, CNN and other cable outlets would first be spun off into a independent unit. This might be a welcome development to many at the network, but it’s hardly a safe harbor. That arrangement could position CNN for yet another acquisition. It never ends.

If you ask Timothy Wu, a lot of this is against the law, anyway. The prominent critic of big tech’s dominance recently argued that anti-trust laws should prohibit both deals.

“Both acquisition attempts would be harmful to the country, and both should be contested by anti-trust authorities,” Wu stated.

The Bigger Problem and a Potential Solution

Regardless of the resolution with this particular battle, the underlying crisis remains.

“What we have now is a profoundly structure that undermines democracy, but we shouldn’t give in to a sense of powerlessness,” Pickard emphasized. Regulatory choices – dating back to the 1930s and 1940s – helped to create this overly commercial monster, and new policy decisions can fix it.

Is this likely in an era where the head of the FCC won’t even affirm that the agency is independent? Overhaul is highly improbable now, but that should not imply it will never happen.

Measures that bolster independent news organizations, reinforce local journalism, fund public media, and outlaw the consolidation of media power in very few hands are not only possible – they are essential for a functioning democracy.

In the world of media ownership, size does not equal quality. And news organizations such as CNN must not be pieces in the most recent corporate chess match.

About the author

Jeff Hodges

A tech journalist and digital strategist with over a decade of experience covering emerging technologies and innovation trends.

Tech Insights Blog

Type to search articles.